APPLICATION OF 4Ps: PROMOTION

PROMOTION

Based on interviews and search sessions, Oxalis Homestay has leveraged social media platforms like Facebook and TikTok as a medium for promotion. Through this platform, they often upload photos and videos about the atmosphere of the homestay, the facilities provided and the beauty of the scenery around the homestay. The use of visual content like this is effective because it is able to capture the attention of the customer. This includes the use of popular background music and creative video editing techniques. Through the Facebook app, they use features such as 'Facebook Story', live broadcasts and customer comments as a medium of interaction and two-way communication. This method not only increases brand awareness but also builds a more friendly relationship with customers. The use of social media allows Oxalis Homestay to reach a wider market without high promotional costs.
 
        Oxalis Homestay's promotion also emphasizes a comfortable and enjoyable stay experience. Through this, they often share customer testimonials such as videos of fishing, ATV riding and cycling activities. This is able to build trust and increase credibility because it proves that the accommodation meets the expectations of the client. This strategy is also in line with the trend of modern travellers seeking authentic local experiences. However, this effectiveness can be further enhanced by the use of diverse promotional channels and a more structured strategy.

            To further increase the effectiveness of the promotion, Oxalis Homestay had to expand their marketing channels to other social media platforms such as Instagram and YouTube Shorts. This is said to attract a wider audience, especially the younger generation. Additionally, these homestays can also collaborate with micro influencers who have a following in the tourism, family or village lifestyle niche to increase their reach to the audience.

        Next, the development of an official website with complete information and an online booking system will give a more professional image and facilitate customers. They may also introduce loyalty programs such as discounts for repeat customers or rewards for those who introduce a friend. In addition, Oxalis is advised to register on popular travel platforms such as Agoda, Airbnb, and Google Travel to reach markets outside Perlis more widely.